Elizabeth Arden 2021 GWP – Going Global!



Changing the world, one really cool product at a time


Elizabeth Arden is proud to present our latest 2021 Sparrow Society gift with purchase. By partnering for the fifth successful year in a row with our Make a Visible Difference Community Hero – Kate Senekal of Sparrow Society – in creating four brand new, stylish cosmetic bags for prestige retailers, we continue to provide customers with the opportunity to support this wonderful South African initiative, while gifting themselves.


“In keeping with the theme behind Sparrow Society’s name and ethos, this year’s design drew on the ‘strength in numbers’ strategy of a flock of birds,” says Kate. “By featuring the beautiful and intricate feathers of the Guinea Fowl, we not only hero local South African inspiration, but also show that we stand strong when we stand together.

“This concept has never been truer for the team at Sparrow Society than in the middle of the Covid-19 pandemic. The manufacture of the Elizabeth Arden bags by the SewBoss network of Sparrow Society allowed for the creation of over 100 home-based sewing jobs across Cape Town and surrounds. This was a game-changer in the industry that not only kept seamstresses safe from possible exposure on public transport and the normal factory environment, but also allowed them the flexibility in their workday to take care of children now studying from home, and other family members. This opportunity allowed for growth and prosperity for this network of seamstresses in a time where many were, and still are, suffering unimaginable losses.”


Receive a beautiful South African-inspired, handmade Sparrow Society bag filled with six samples with the purchase of two Elizabeth Arden products, one to be a moisturiser, serum or foundation.

18 January – 07 February 2021 at Foschini stores
15 February – 07 March 2021 at Truworths stores
12 April – 02 May 2021 at Edgars stores
19 April – 09 May 2021 at Woolworths stores

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